Meet the Editor returns

Larry Johnson, the editor and publisher of the Cobb County Courier seated in an office chair in front of a small table with a laptop in article about Cobb County Courier Meet the EditorLarry Johnson, the editor and publisher of the Cobb County Courier

I canceled last week’s Meet the Editor for a dental appointment (chipped tooth, but it turned out to be an easy and relatively painless repair).  But I’ll be back tomorrow morning, Friday November 9, 2018, from 7:30 – 10:30 a.m., at The Cenacle Coffee Shop .  The address is  2844 Veterans Memorial Hwy SW, Austell, GA 30168. Drop by and chat with me in an informal setting.

If you get an uncanny sense of deja vu every week at about this time, it’s probably because I run essentially identical Meet the Editor announcements, changing only the date and the first few lines.  That’s because the purpose never changes, and the location rarely changes.

I invite you to come with suggestions, questions, or complaints.  I’ve set a high priority on hearing from the Courier’s readers.

To be honest, even if no one shows up I wouldn’t consider it a catastrophe.  I have plenty of work I can do on my laptop.  But I do hope you’ll pay a visit.


Why am I doing these Meet the Editor events?

As editor and publisher of the Cobb County Courier, one of my goals is to cultivate a growing readership.

There are several ways to do this.  One is to advertise and promote the Courier heavily, but that’s expensive.  Another is to structure the articles so that search engines find them (aka Search Engine Optimization, or SEO).  We’re doing that, but it’s an impersonal and technical solution to a goal that’s very human.  A third way is to choose topics that encourage readers to regularly return.

But the best way to build an audience, in my opinion, is by regular conversations with readers, to find out what people in Cobb County really want to read about. And the most effective conversations are face-to-face.

So I invite you to visit me for an informal talk.