Elon Musk aims to turn Twitter into an ‘everything app’ – a social media and marketing scholar explains what that is and why it’s not so easy to do
Why Dunkin’ and Lego rebrands succeeded – but X missed the mark
Should you pay for Meta’s and Twitter’s verified identity subscriptions? A social media researcher explains how the choice you face affects everyone else
Twitter’s new data fees leave scientists scrambling for funding – or cutting research
Twitter in 2022: 5 essential reads about the consequences of Elon Musk’s takeover of the microblogging platform
Twitter lifted its ban on COVID misinformation – research shows this is a grave risk to public health
Black Twitter’s expected demise would make it harder to publicize police brutality and discuss racism
What the world would lose with the demise of Twitter: Valuable eyewitness accounts and raw data on human behavior, as well as a habitat for trolls